AI Visibility Report · DEV-369
Calibration Electric
Electrician · example-calibration-electric.com · run September 9, 2026 · report 58E1FCD4
When customers in 3 towns ask ChatGPT and Claude for a recommendation, Calibration Electric did not come up once in 90 answers. BANN Home Electrical & Heat Pump Services came up in 50% of them.
0 of 3
Towns you show up in
45 of 45
Questions you are missing from
90
Real AI answers checked
What we did
More and more customers skip the search results and ask an AI assistant who to hire. This report maps how AI answers your customers in every town you work in: who it names, what it reads, and where you are missing. Your name was never put into any question. The only thing that counts is whether AI brings you up on its own.
Every answer was read and every business it named was recorded, in order. Nothing in this report is estimated: each number is a count of real answers.
Boston, Massachusetts
Not named
Your position
0 of 30
Answers that named you
0
Times you were the first pick
15 of 15
Questions you are missing from
ChatGPT named you in 0 of 15 answers · Claude named you in 0 of 15 answers. The two assistants search the web differently, so they often disagree — that is why we ask both.
Who the AI recommends in Boston
| # | Business | Named in | First pick |
|---|---|---|---|
| 1 | DMH Electric · dmhelectric.com | 5 of 30 (17%) | 2 |
| 2 | Boston Standard · bostonstandardplumbing.com | 4 of 30 (13%) | 1 |
| 3 | Kuhlman Electric · kuhlmanelectricalservices.com | 4 of 30 (13%) | 0 |
| 4 | Sila · boston.sila.com | 3 of 30 (10%) | 0 |
| 5 | Franklin Field Electricians · franklinfieldelectricians.com | 3 of 30 (10%) | 0 |
| 6 | EMC General Contracting · emcboston.com | 2 of 30 (7%) | 2 |
| 7 | JM Electrical Solutions | 2 of 30 (7%) | 1 |
| 8 | N.E.T.R., Inc. · netrinc.com | 2 of 30 (7%) | 1 |
Calibration Electric was not named in any answer in Boston. These are the businesses customers are being sent to instead.
The questions you are missing from (15)
A customer asked this, the AI answered, and you were not in the answer. Each of these is a specific thing to fix — see “What to do next” at the end.
- “best electrician in boston massachusetts”
- ChatGPT: not you — named Puccio Electric, JM Electrical Solutions, ElectriChris, Foley Electric, VMA Electric
- Claude: not you — named Kuhlman Electrical Services, Raymond Electrical Services, KDB Electric, Longwood Electric, E/R Electric
- “who installs electrical panels in boston massachusetts”
- ChatGPT: not you — named EMC General Contracting, MazElectric, VMA Electric, Taylor Electrical LLC, Powered Up LLC
- Claude: not you — named N.E.T.R., Inc., Boston Standard, Kuhlman Electric, Sila Heating Cooling Plumbing (Boston)
- “who installs ev chargers in boston massachusetts”
- ChatGPT: not you — named DMH Electric, EMC General Contracting / EMC Boston, MazElectric, Paul Macrina Electrical, Kuhlman Electric
- Claude: not you — named Smart Charge America, Boston Standard, Kuhlman Electric, DMH Electric, SumZero Energy Systems
- “who can fix a sparking outlet now in boston massachusetts”
- ChatGPT: not you — named Kellogg Electric, Beacon Hill Master Electrician, Seaport Electrical Company
- Claude: not you — named Justus Electric, Elder Emergency Electrician, Franklin Field Electricians, Charles Electrical Company, 24 Hour Electrician Boston, MA
- “are electricians licensed in boston massachusetts”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “how much does an electrician cost in boston massachusetts”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “who installs standby generators in boston massachusetts”
- ChatGPT: not you — named Boston Light & Power, DMH Electric, EMC, RCA Electric & Generators, Sila
- Claude: not you — named Milton CAT, Sila, RALCO Generator / RALCO Electric, DMH Electric, Boston Standard
- “who does residential electrical work in boston massachusetts”
- ChatGPT: not you — named JM Electrical Solutions, Colman Electric, Puccio Electric, Sylvester Electric, T & G Electrical
- Claude: not you — named DMH Electric, AC Electric, Paul Macrina Electrical Contracting, Kuhlman Electric, Electrician Boston MA
- “electrician near boston massachusetts”
- ChatGPT: not you — named EMC General Contracting, Beacon Hill Master Electrician, Loyalist 24 Hour Electrician, Congress Electric Contractors
- Claude: not you — named E/R Electric, HomeLight Boston, Philips Electric, Iliev Electric, Grove Hall Electric
- “who can rewire a house in boston massachusetts”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “who works with conduit in boston massachusetts”
- ChatGPT: not you — named no specific business
- Claude: not you — named Macks Electrical Conduits, Omnia Site Management, Taylor Electrical LLC, Boring Contractors, LLC
- “who can fix a tripped breaker today in boston massachusetts”
- ChatGPT: not you — named Jamaica Plain Electrical Co., Green Energy Mechanical, EMC General Contracting, East Boston
- Claude: not you — named Castro Electric Corp, Donco Electric, Excalibur Electrician of Boston MA, 24 Hour Electrician network
- “do electricians in boston massachusetts carry insurance”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “can electricians give free estimates in boston massachusetts”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “who installs whole house surge protection in boston massachusetts”
- ChatGPT: not you — named Boston Standard, Sila Heating, Cooling, Plumbing & Electrical, Paul Macrina Electrical, EMC Boston, Franklin Field Electricians
- Claude: not you — named Boston Standard Electric, N.E.T.R., Inc., Mr. Electric of Boston South Metro, Castro Electric Corp, RM Electrician
Where the AI got its answers
These are the websites the assistants read before answering questions about Boston. The directory and review sites on this list are where to make sure you are listed, accurate and reviewed.
| Website | What it is | Answers that used it |
|---|---|---|
| mass.gov | Government / public | 12 |
| yelp.com | Directory / review site | 10 |
| angi.com | Directory / review site | 9 |
| boston.gov | Government / public | 9 |
| homeguide.com | Other website | 8 |
| dmhelectric.com | Competitor's website · DMH Electric | 6 |
| emcboston.com | Competitor's website · EMC General Contracting, East Boston | 6 |
| kuhlmanelectricalservices.com | Competitor's website · Kuhlman Electric | 6 |
| boston.sila.com | Competitor's website · Sila Heating, Cooling, Plumbing & Electrical | 5 |
| bostonstandardplumbing.com | Competitor's website · Boston Standard | 5 |
| expertise.com | Directory / review site | 5 |
| serviceagent.ai | Other website | 5 |
| en.wikipedia.org | Directory / review site | 4 |
| homeadvisor.com | Directory / review site | 4 |
| paulmacrina.com | Competitor's website · Paul Macrina Electrical | 4 |
Cambridge, Massachusetts
Not named
Your position
0 of 30
Answers that named you
0
Times you were the first pick
15 of 15
Questions you are missing from
ChatGPT named you in 0 of 15 answers · Claude named you in 0 of 15 answers. The two assistants search the web differently, so they often disagree — that is why we ask both.
Who the AI recommends in Cambridge
| # | Business | Named in | First pick |
|---|---|---|---|
| 1 | Integrity Electrical Services · theintegrityexperience.com | 7 of 30 (23%) | 0 |
| 2 | E/R Electric · erelectric.biz | 7 of 30 (23%) | 4 |
| 3 | GEM (Great Electrical Maintenance) · askgem.com | 6 of 30 (20%) | 1 |
| 4 | Heritage Electrician Service · heritageelectricianservice.com | 6 of 30 (20%) | 0 |
| 5 | Agassiz Electric Services · agassizelectricservices.com | 5 of 30 (17%) | 3 |
| 6 | Colman Electric · colmanelectric.com | 5 of 30 (17%) | 3 |
| 7 | Kuhlman Electric · kuhlmanelectricalservices.com | 5 of 30 (17%) | 1 |
| 8 | JDO Electric · jdoelectric.com | 5 of 30 (17%) | 0 |
Calibration Electric was not named in any answer in Cambridge. These are the businesses customers are being sent to instead.
The questions you are missing from (15)
A customer asked this, the AI answered, and you were not in the answer. Each of these is a specific thing to fix — see “What to do next” at the end.
- “best electrician in cambridge massachusetts”
- ChatGPT: not you — named E/R Electric, JDO Electric
- Claude: not you — named E/R Electric, JP O'Brien Electric, Iliya Iliev, Philips Electric, LGE Electric
- “who can upgrade my electrical panel in cambridge massachusetts”
- ChatGPT: not you — named Agassiz Electric Services, Heritage Electrician Service, The Gauge Licensed Electrician, N.E.T.R., Inc., Caliber Electrical Contractors
- Claude: not you — named E/R Electric, Colman Electric, GEM (Great Electrical Maintenance), Kuhlman Electrical Services, TF Electric
- “electrician for knob and tube wiring in cambridge massachusetts”
- ChatGPT: not you — named Colman Electric, Sirois Electric, J. P. McCurdy Electrical Services
- Claude: not you — named Colman Electric, Kuhlman Electric, Trimarchi Electrical Inc., SumZero Energy Systems, MacEwan Electrician
- “who can fix a sparking outlet now in cambridge massachusetts”
- ChatGPT: not you — named Agassiz Electric Services, The Port Electric, The Gauge Licensed Electrician, Heritage Electrician Service
- Claude: not you — named E/R Electric, Integrity Electric, Iliya Iliev, Philips Electric, LGE Electric
- “are electricians licensed in cambridge massachusetts”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “how much does an electrician cost in cambridge massachusetts”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “who installs security lighting in cambridge massachusetts”
- ChatGPT: not you — named The Gauge Licensed Electrician, GEM (Great Electrical Maintenance), Morrissey & Sons Electric / Mass Alarms, Colman Electric, Northern Outdoor Lighting
- Claude: not you — named Wetmore Electric, Cardoso Electrical Services, TF Electric, J. P. McCurdy Electrical Services, Curb Infusion
- “who does residential electrical work in cambridge massachusetts”
- ChatGPT: not you — named Colman Electric, E/R Electric, McMillian Electrical Services, JDO Electric, HomeWiz
- Claude: not you — named Kuhlman Electric, GEM (Great Electrical Maintenance), JMR Electric Group, Integrity Electrical Services, JDO Electric
- “electrician near cambridge massachusetts”
- ChatGPT: not you — named Agassiz Electric Services, Heritage Electrician Service, Cambridge Certified Electrician
- Claude: not you — named GEM Plumbing & Heating Services, LLC, Integrity Electrical Services, J. P. McCurdy Electrical Services, Erwin Electrical Services, E/R Electric
- “who installs ev chargers in cambridge massachusetts”
- ChatGPT: not you — named Sirois Electric, EMC, Charge Home Solutions, Universal Electric Co., Heritage Electrician Service
- Claude: not you — named Sirois Electric, Charge Home Solutions, TF Electric, Electrician's of Cambridge MA, Boston Standard
- “electrician for aluminum wiring in cambridge massachusetts”
- ChatGPT: not you — named Giombetti Electric, Beacon Hill Master Electrician, Taylor Electrical LLC, Integrity Electrical Services, Agassiz Electric Services
- Claude: not you — named GEM (Great Electrical Maintenance), Integrity Electrical Services, Kuhlman Electric
- “emergency electrician for a burning smell in cambridge massachusetts”
- ChatGPT: not you — named The Port Electric, Agassiz Electric Services, Heritage Electrician Service
- Claude: not you — named Sartell Electrical Services, Cranney Home Services, GEM (Great Electrical Maintenance), YourEmergencyElectrician.com, ElectricianSquad
- “do electricians in cambridge massachusetts carry liability insurance”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “can i get a free electrical estimate in cambridge massachusetts”
- ChatGPT: not you — named Maz Electric, McCurdy Electrical Services, Angwin Electric, Charge Home Solutions
- Claude: not you — named MVP Home Services, Wetmore Electric, Integrity Electrical Services, Pro Build Home Services
- “who installs smart home wiring in cambridge massachusetts”
- ChatGPT: not you — named Eagle Installs, Khan Design, Rezz Electric, Charge Home Solutions, GEM (Great Electrical Maintenance)
- Claude: not you — named Wetmore Electric, Cranney Home Services, Endless Energy, SumZero Energy Systems, Askgem
Where the AI got its answers
These are the websites the assistants read before answering questions about Cambridge. The directory and review sites on this list are where to make sure you are listed, accurate and reviewed.
| Website | What it is | Answers that used it |
|---|---|---|
| cambridgema.gov | Government / public | 14 |
| mass.gov | Government / public | 12 |
| angi.com | Directory / review site | 10 |
| expertise.com | Directory / review site | 10 |
| yelp.com | Directory / review site | 10 |
| kuhlmanelectricalservices.com | Competitor's website · Kuhlman Electric | 9 |
| theintegrityexperience.com | Competitor's website · Integrity Electrical Services | 9 |
| askgem.com | Competitor's website · GEM (Great Electrical Maintenance) | 8 |
| homeadvisor.com | Directory / review site | 8 |
| erelectric.biz | Competitor's website · E/R Electric | 7 |
| bbb.org | Directory / review site | 6 |
| heritageelectricianservice.com | Competitor's website · Heritage Electrician Service | 6 |
| homeguide.com | Other website | 6 |
| agassizelectricservices.com | Competitor's website · Agassiz Electric Services | 5 |
| mccurdyelectric.com | Competitor's website · McCurdy Electrical Services | 5 |
Bath, Maine
Not named
Your position
0 of 30
Answers that named you
0
Times you were the first pick
15 of 15
Questions you are missing from
ChatGPT named you in 0 of 15 answers · Claude named you in 0 of 15 answers. The two assistants search the web differently, so they often disagree — that is why we ask both.
Who the AI recommends in Bath
| # | Business | Named in | First pick |
|---|---|---|---|
| 1 | BANN Home Electrical & Heat Pump Services · bannhomeservices.com | 15 of 30 (50%) | 6 |
| 2 | Bath Electrical Services · bathelectricalservices.net | 7 of 30 (23%) | 3 |
| 3 | D.A. Cressey Heat Pumps & Electric · dacressey.com | 5 of 30 (17%) | 2 |
| 4 | Marsh River Electrical | 4 of 30 (13%) | 1 |
| 5 | AJ Electrical Corp · ajpelectricalcorp.com | 4 of 30 (13%) | 0 |
| 6 | D.A. Cressey · dacressey.com | 3 of 30 (10%) | 2 |
| 7 | Electric Works · efficiencymaine.com | 3 of 30 (10%) | 0 |
| 8 | Jim's Residential Wiring LLC | 3 of 30 (10%) | 0 |
Calibration Electric was not named in any answer in Bath. These are the businesses customers are being sent to instead.
The questions you are missing from (15)
A customer asked this, the AI answered, and you were not in the answer. Each of these is a specific thing to fix — see “What to do next” at the end.
- “best electrician in bath maine”
- ChatGPT: not you — named Brackley Electric, Inc., BANN Home Services, Electric Moose Company, Marsh River Electrical
- Claude: not you — named Marsh River Electrical, Veteran Wire Electric LLC, Casco Bay Electric, Taka Electric, Bradley Electric
- “who installs ev chargers in bath maine”
- ChatGPT: not you — named D.A. Cressey Heat Pumps & Electric, BANN Home Electrical & Heat Pump Services, MC Electric Comfort Systems, Electric Works
- Claude: not you — named D.A. Cressey, BANN Home Electrical & Heat Pump Services, Downeast Electrical Services, LaPlante Home Services, Heritage Home Service
- “can an electrician install a standby generator in bath maine”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “who can fix a tripped breaker now in bath maine”
- ChatGPT: not you — named Cody’s Electrical, BANN Home Electrical & Heat Pump Services, AJ Electrical Corp
- Claude: not you — named Cummings Electric, Bath Electrical Services, Casco Bay Electric
- “are electricians licensed in bath maine”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “how much does an electrician cost in bath maine”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “who installs smoke detectors in bath maine”
- ChatGPT: not you — named BANN Home Electrical & Heat Pump Services, AJ Electrical Corp
- Claude: not you — named Bath Fire & Rescue Department, Cunningham Security, Pine State Fire & Security
- “who does residential electrical work in bath maine”
- ChatGPT: not you — named D.A. Cressey Heat Pumps & Electric, BANN Home Electrical & Heat Pump Services, The Electrician (Maine), Electric Moose Company, Bath Electrical Services
- Claude: not you — named Bath Electrical Services, BANN Home Electrical & Heat Pump Services, D.A. Cressey Heat Pumps & Electric, The Electrician (Maine), Jim's Residential Wiring LLC
- “electrician near bath maine”
- ChatGPT: not you — named Bath Electrical Services, Electric Moose Company, Electric Works, D.A. Cressey Heat Pumps & Electric, BANN Home Electrical & Heat Pump Services
- Claude: not you — named Bradley Electric, TJ Electric, C & L Electric, DV Electric, Marsh River Electrical
- “who can upgrade an electrical panel in bath maine”
- ChatGPT: not you — named BANN Home Electrical & Heat Pump Services, D.A. Cressey, AJ Electrical Corp
- Claude: not you — named D.A. Cressey, BANN Home Electrical & Heat Pump Services, Bath Electrical Services, Southern Maine Electric Inc., LaPlante Electric
- “who works with knob and tube wiring in bath maine”
- ChatGPT: not you — named BANN Home Electrical & Heat Pump Services, D.A. Cressey Heat Pumps & Electric, Frederick Electric, LLC
- Claude: not you — named BANN Home Electrical & Heat Pump Services
- “electrician for a power outage in bath maine”
- ChatGPT: not you — named BANN Home Electrical & Heat Pump Services, AJ Electrical Corp
- Claude: not you — named BANN Home Services, RSF Electricians (Bath, ME)
- “do electricians in bath maine carry insurance”Nobody owns this answer yet — no business was named. The first clear answer on the web is likely to win it.
- ChatGPT: not you — named no specific business
- Claude: not you — named no specific business
- “can electricians in bath maine give free estimates”
- ChatGPT: not you — named no specific business
- Claude: not you — named Bath Electrical Services, Marsh River Electrical, Casco Bay Electric
- “who does security lighting in bath maine”
- ChatGPT: not you — named BANN Home Electrical & Heat Pump Services, MC Electric Comfort Systems, Southern Maine Electric Inc., Heritage Home Service
- Claude: not you — named Rocky Coast Electric, Maine Lightning Protection Co, BANN Home Electrical & Heat Pump Services, The Electrician (Maine), MC Electric Comfort Systems
Where the AI got its answers
These are the websites the assistants read before answering questions about Bath. The directory and review sites on this list are where to make sure you are listed, accurate and reviewed.
| Website | What it is | Answers that used it |
|---|---|---|
| bannhomeservices.com | Competitor's website · BANN Home Services | 20 |
| cityofbathmaine.gov | Government / public | 14 |
| dacressey.com | Competitor's website · D.A. Cressey | 10 |
| angi.com | Directory / review site | 9 |
| todayshomeowner.com | Other website | 9 |
| yelp.com | Directory / review site | 9 |
| homeadvisor.com | Directory / review site | 8 |
| yellowpages.com | Directory / review site | 6 |
| bbb.org | Directory / review site | 5 |
| facebook.com | Directory / review site | 5 |
| maine.gov | Government / public | 5 |
| theelectricianmaine.com | Competitor's website · The Electrician (Maine) | 5 |
| ajpelectricalcorp.com | Competitor's website · AJ Electrical Corp | 4 |
| en.wikipedia.org | Directory / review site | 4 |
| justcallheritage.com | Competitor's website · Heritage Home Service | 4 |
What to do next
AI assistants recommend the businesses they can find clear, specific answers about. The fix is to put those answers where the assistants look. You can do it yourself, or have us do it.
Option 1 — Do it yourself (free)
- Write one page on your website for each question you are missing from. Put the question as the page title, and answer it in the first two sentences: who you are, what you do, the town, and why you are a good choice. Add real specifics — licences, years in business, service area, prices or ranges, how fast you respond.
- Get listed where the AI is reading. In your towns that included: yelp.com, angi.com, expertise.com, homeadvisor.com, bbb.org, yellowpages.com, facebook.com. Claim each listing, make your name, address, phone and services match your website exactly, and ask recent customers for reviews there.
- Say where you work, plainly. Name every town you serve on your website in ordinary sentences, not just in a map or an image. Assistants read text.
- Re-run this audit in 4–6 weeks to see which questions you have won.
Your page list — one page per question:
- “best electrician in boston massachusetts”
- “who installs electrical panels in boston massachusetts”
- “who installs ev chargers in boston massachusetts”
- “who can fix a sparking outlet now in boston massachusetts”
- “are electricians licensed in boston massachusetts”
- “how much does an electrician cost in boston massachusetts”
- “who installs standby generators in boston massachusetts”
- “who does residential electrical work in boston massachusetts”
- “electrician near boston massachusetts”
- “who can rewire a house in boston massachusetts”
- “who works with conduit in boston massachusetts”
- “who can fix a tripped breaker today in boston massachusetts”
- “do electricians in boston massachusetts carry insurance”
- “can electricians give free estimates in boston massachusetts”
- “who installs whole house surge protection in boston massachusetts”
- “best electrician in cambridge massachusetts”
- “who can upgrade my electrical panel in cambridge massachusetts”
- “electrician for knob and tube wiring in cambridge massachusetts”
- “who can fix a sparking outlet now in cambridge massachusetts”
- “are electricians licensed in cambridge massachusetts”
- “how much does an electrician cost in cambridge massachusetts”
- “who installs security lighting in cambridge massachusetts”
- “who does residential electrical work in cambridge massachusetts”
- “electrician near cambridge massachusetts”
- “who installs ev chargers in cambridge massachusetts”
- “electrician for aluminum wiring in cambridge massachusetts”
- “emergency electrician for a burning smell in cambridge massachusetts”
- “do electricians in cambridge massachusetts carry liability insurance”
- “can i get a free electrical estimate in cambridge massachusetts”
- “who installs smart home wiring in cambridge massachusetts”
- “best electrician in bath maine”
- “who installs ev chargers in bath maine”
- “can an electrician install a standby generator in bath maine”
- “who can fix a tripped breaker now in bath maine”
- “are electricians licensed in bath maine”
- “how much does an electrician cost in bath maine”
- “who installs smoke detectors in bath maine”
- “who does residential electrical work in bath maine”
- “electrician near bath maine”
- “who can upgrade an electrical panel in bath maine”
- “who works with knob and tube wiring in bath maine”
- “electrician for a power outage in bath maine”
- “do electricians in bath maine carry insurance”
- “can electricians in bath maine give free estimates”
- “who does security lighting in bath maine”
Option 2 — Have us do it
We write and publish answer pages for the questions you are missing from, built only from facts you give us, on your own website address — easiest wins first, released at a steady pace so each one is checked before the next goes up.
- Beginner — $99 · 5 pages, 1 a week
- Plus — $249 · 15 pages, 2 a week
- Pro — $499 · every question you are missing from, up to 50 pages, 3 a week
Every plan includes hosting at $20 a month while your pages are live. A membership can also re-run this audit every month so you can see them working. Make your free account with Keep this report (members already have one), then pick your plan.
Pick a page planOption 3 — Be ready for AI shopping agents
The next step after AI recommending businesses is AI contacting them — agents that ask about availability, prices and fit on a customer's behalf. FEA (Front End Agent) is an assistant on your own website that answers customers, and those agents, from your real information, around the clock.